BHVI and WCO are engaging optometrists to change the way they think about myopia – to understand treatment pathways and encourage change in their patients. In addition to optometrists, Myopia Awareness Week is reaching out to caregivers so they understand the risks and have the tools and knowledge to protect their children’s sight.

“There is much happening in research, product development and professional education to meet the myopia challenge, but it is critical we engage with those at the frontline – parents, guardians and eye care practitioners – to ensure they have the understanding and tools to protect our children’s futures,” said Ms Yvette Waddell, CEO of Brien Holden Vision Institute. “This is an important and timely initiative involving the optometry profession globally,” she added.

“We want to improve communication about myopia and its implication on lives, particularly children. We want caregivers to understand that children’s eye health is an important part of their overall health and development. We also want to make sure that optometrists are equipped with the knowledge to help treat their myopic patients. Ultimately, our efforts are about building a movement to fight this myopia epidemic that we all see coming,” said Dr Mundle.

Together WCO and BHVI are building a movement, The Myopia Movement – that will help mitigate the effect that myopia will potentially have on billions of lives.

For more information about Myopia Awareness Week, visit: www.myopiamovement.com or our social media accounts @MyopiaMovement.