Sydney, Australia, 24 July 2015: Eyewear brand Revo and U2 lead singer Bono are joining forces with the Brien Holden Vision Institute to eliminate avoidable blindness and vision impairment.
“Eye tests and eye examinations are at the front line of eye care. But for millions of people without access, the simplest problems go untreated. It’s unnecessary and avoidable,” said Kovin Naidoo, Global Director of Programs, Brien Holden Vision Institute.
When consumers purchases Revo sunglasses, $10 from the sale of every pair will be donated by Revo to the “Buy Vision, Give Sight” initiative. To execute the initiative, Revo and Bono are partnering with the Brien Holden Vision Institute to provide sustainable solutions for eye care and end avoidable blindness and vision impairment in under-resourced communities.
Bono, who has a long track record in global health, particularly as an activist in the fight against HIV/AIDS, was diagnosed with glaucoma 20 years ago. His experience with glaucoma, for which he has received excellent treatment, has made him determined to find a way to increase access to frontline eye health services for others.
“The ‘Buy Vision, Give Sight’ campaign is a very personal one for me,” said Bono.
“Thanks to good medical care my eyes are okay, but tens of millions of people around the world with sight problems don’t have access to glasses, or even a basic eye test. Poor eyesight may not be life-threatening, but it dramatically affects your life and your livelihood if you aren’t able to fix it. When we met with experts, they said the number one problem is untreated poor vision, which prevents a child from learning in school, or an adult from performing their job. Sight is a human right and the ‘Buy Vision, Give Sight’ initiative will help ensure millions of people have access to the eye exams and glasses they need to see.”
“With Brien Holden, we found a partner doing remarkable work, hand-in-hand with local communities. It’s mind-expanding what they are achieving; we’re very excited to work in partnership with them and Revo,” Bono added.
Yehuda Shmidman, Sequential Brands Group CEO, commented, “We are very excited about this partnership. Revo’s pioneering lens technology has always put eye-health central to Revo products and we believe Revo buyers will embrace the idea that their purchase is helping someone else. We’re very proud to support Bono and the Brien Holden Vision Institute in their efforts to bring basic eye care services to millions of people around the world.”
Professor Brien Holden, CEO, Brien Holden Vision Institute said,”It is extremely helpful that Revo and Bono recognise the impact that uncorrected vision impairment has on the lives of the 625 million people globally who do not have access to a simple eye examination or pair of glasses. Revo and Bono’s commitment to our programs will have a lasting impact on millions of lives globally.”
The funds donated by Revo will help pay for basic eye care services, particularly eye tests and prescription glasses, and also build stronger eye care services in target communities for the longer term by training local people to provide eye care and detect eye diseases.
During U2’s Innocence + Experience World Tour, Bono will exclusively wear Revo sunglasses. He has designed a capsule collection of sunglasses for the brand, available in the North American fall, which will include lenses outfitted with Revo’s LMSTM technology. As with all Revo sunglasses, $10 dollars from each pair of the Bono for Revo collection will go to the Brien Holden Vision Institute.