The eye health of our young matters more than ever before.

Myopia, or short-sightedness is sharply rising in prevalence world-wide. Already, in many East Asian countries, one in two children aged 10 years and above is myopic. It has been said that by 2050, nearly half of the world’s population will be myopic. That is a staggering 5 billion people suffering from potentially preventable vision loss and an increased risk of sight-threatening complications.

Importantly, COVID-19 has significantly raised the stakes and increased the burden of myopia. Evidence from across the globe found that the COVID lockdowns with an increase in near based activities and less time outdoors resulted in a spike in prevalence, incidence (new cases of myopia) and progression of myopia.

Creating change starts with a voice – a collective voice of eye care professionals and industry partners, raising awareness and getting parents and children into clinics for informed discussions about myopia.

The Myopia Awareness campaign aims to increase awareness of myopia and to encourage parents and practitioners to make “Eye Moves” to reduce the

  • Risk of onset of myopia;
  • Progression of myopia in eyes that are already myopic; and
  • Overall burden of myopia with improved myopia management techniques.

Make Your Eye Moves Toolkit!

The campaign toolkit provides myopia facts, graphics and videos that you can use to promote broader awareness of myopia. Use the toolkit as a guide to support your work around myopia and spread awareness in your sphere of influence and your stakeholders.

So get moving with your Eye Moves and spread the word using the resources! Please remember to use the hashtag #MyopiaAwarenessWeek and #MAW2022

Leaders of the Movement!

Eyecare Professionals everywhere are the driving force behind #MyopiaAwarenessWeek!

Help raise myopia awareness and educate your community – online,  from your practice, and/or hosting an event.

Parents - Make Vision a Priority

Parents, caregivers, and individuals everywhere – it’s time to start making healthy vision decisions.

Did you know that certain lifestyle choices may be damaging to our eyes? Unchecked, this may result in health and financial burden.

Here are some strategies to help protect you and your child

Myopia?!

The facts, stats, and steps you can take to spread the word and reduce the risk of myopia.

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Acknowledgement of Country

BHVI acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of Country and Culture.

We pay our respect to First Nations peoples and their Elders, past and present.

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