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#ScreensDownEyesUp!
Myopia Awareness Week is a time for bringing myopia to the forefront of eye health, raising awareness about its impact, prevention, and management strategies to promote making healthy vision decisions worldwide.
Action is needed now more than ever; myopia is currently the most significant eye health threat of the 21st Century.
The #MAW2025 mission
As part of Myopia Awareness Week 2025, we are urging everyone to adopt four essential habits for myopia prevention and management:
-
Myopia, Let’s Talk About It
Encouraging open conversations about myopia risks, prevention strategies, and treatment advancements, with colleagues, parents, children and (especially) eye care practitioners. -
Make Myopia Matter
Take the pledge to make myopia management a part of your daily routine and keep up to date with the latest treatments and management techniques. -
Screen Smart, Vision Strong
Promoting healthy screen and near-work habits, having daily outdoor time and employing screen time reduction tools on smart phones and electronic devices. -
Check In for Clear Vision
Reinforcing the importance of regular eye exams for early detection and effective management of myopia.
Myopia Awareness Week is a clear reminder that when we unite as an eyecare sector, our collective impact can be far greater.
Through continued collaboration, we are better positioned to address this escalating public health challenge.
We need to spread the message that children who don’t spend enough time outdoors are at greater risk of developing myopia, which can progress to irreversible vision loss.
While we don’t yet know everything about myopia, we know far too much to remain passive.“
Yvette Waddell, CEO, BHVI
#MAW2025 resources
A range of different resources from leading organisations and groups in myopia management have been collated for use in your practice to help educate, treat and manage myopia in patients.
We’ve also put together some ready-made and customisable graphics for #MAW2025 supporters to share on social media.
Make sure to use the hashtags #MyopiaAwarenessWeek and #MAW2025, and tag BHVI & RMM’s accounts in your posts!
Thank you to all of the #MAW2025 supporters!
Myopia Awareness Week wouldn’t be possible without all of our amazing supporters!
Visit our #MAW2025 supporters page to view the full list.
Take the Myopia Awareness Week Pledge!
As part of Myopia Awareness Week, we encourage everyone to take the pledge to make myopia matter, in our homes, practices and communities.
Download our ready-made graphics to share on your socials!
About bhvi
BHVI is an Australian not-for-profit organisation with an international focus on vision research. To meet identified demands in the ophthalmic field, BHVI invents commercially relevant technologies. BHVI:
- invents innovative designs for contact lenses, spectacle lenses and intraocular lenses that address refractive errors. In the myopia space, BHVI’s designs are at the forefront of worldwide ophthalmic industry efforts to slow the progression of near-sightedness in children, a condition that is sharply rising in prevalence world-wide;
- prototypes these innovative designs;
- validates the wearability and efficacy of those designs through independent clinical trials;
- protects those designs by obtaining patents in markets worldwide; and
- licenses those designs to the market leaders in the ophthalmic industry.
About review of myopia management
Review of Myopia Management is a leading online publication designed to help eye care professionals maximize the emerging field of myopia management. Jobson Optical Group launched Review of Myopia Management (RMM) in March 2019 as the first multi-platform digital asset dedicated to myopia management. Since its inception, RMM has remained committed to producing and sharing the most up-to-date information and educational tools for eye care professionals. The online publication has grown to be the leading source of clinical, practice management, and research information on myopia management.
#myopiaawarenessweek
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BHVI is an Australian not-for-profit organisation with an international focus on vision research. To meet identified demands in the ophthalmic field, BHVI invents commercially relevant technologies.,. BHVI:
- invents innovative designs for contact lenses, spectacle lenses and intraocular lenses that address refractive errors. In the myopia space, BHVI’s designs are at the forefront of worldwide ophthalmic industry efforts to slow the progression of near-sightedness in children, a condition that is sharply rising in prevalence world-wide;
- prototypes these innovative designs;
- validates the wearability and efficacy of those designs through independent clinical trials;
- protects those designs by obtaining patents in markets worldwide; and
- licenses those designs to the market leaders in the ophthalmic industry.
Review of Myopia Management is a leading online publication designed to help eye care professionals maximize the emerging field of myopia management. Jobson Optical Group launched Review of Myopia Management (RMM) in March 2019 as the first multi-platform digital asset dedicated to myopia management. Since its inception, RMM has remained committed to producing and sharing the most up-to-date information and educational tools for eye care professionals. The online publication has grown to be the leading source of clinical, practice management, and research information on myopia management.
visit reviewofmm.com
About BHVI
Brien Holden Vision Institute (BHVI) is not-for-profit research & development organisation working in the ophthalmic space. It is a company limited by guarantee, incorporated in Australia. It is regulated by the Australian Charities and Not-for-profits Commission (ACNC).
The Charity Programs (ACNC)
- Ophthalmic R&D in myopia, presbyopia, astigmatism (Diseases & Conditions).
- Optometry Education & Knowledge (Higher Education).
- Clinical and metrology services to support R & D technology development (Diseases & Conditions).
The assets and income of BHVI are applied solely towards the promotion and furtherance of the objects of the Company as set out in its constitution.
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